This page is meant only as a rough guide, for more information please see the School of Marketing's website, and for enquires about formal admission please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Master of Commerce

Postgraduate education is provided for those who hold a Bachelor's degree. The Master of Commerce is a 2 year full-time course, designed to equip graduates with generic business knowledge and skills which can be applied to a variety of complex business problems and contexts over time, while also providing the ability to focus on an area of specialisation.

The program is ideal for business graduates who wish to acquire additional skills in business disciplines outside of the area they studied at undergraduate level. Non-business graduates can use the Master of Commerce as a pathway into business and management.

Within the Master of Commerce course, Marketing can be chosen as an area of specialisation.

in Marketing:

• This specialisation is concerned with analysing consumer behaviour and developing marketing strategies in competitive markets, both domestically and internationally. The specialisation takes an intellectually rigorous approach, drawing not only on the general field of marketing but also the related disciplines of economics, finance, psychology, sociology, mathematics and statistics.

in Tourism Marketing:

• This specialisation focuses on the tourism and hospitality industry, specifically on the planning, promotion and delivery of attractions, events, meetings, transport and lodging. Hands-on operational study and industry work placement is available as an option. This not only gives graduates all-important practical skills, but also gives them the chance to obtain the Diploma of Tourism and Hospitality Management Studies from Kenvale College.

Master of Marketing

The Master of Marketing is a 1 year full-time degree, which requires students to have an academic background in a marketing related field and relevant work experience. It is an advanced program designed for marketing professionals who are looking to enhance their marketing knowledge and skills. In unique and innovative ways, it marries contemporary marketing issues with a critical, research-based approach to learning.

Specialisation in particular aspects of marketing is a highly distinctive feature of the program. These specialist streams draw directly and explicitly on the research strengths of the School, with streams in services and business-to-business marketing, international and global marketing, understanding consumers and customers, decision support and marketing analytics, brand management and marketing communications.

 

Postgraduate Research Programs

The Doctor of Philosophy (PhD) in Marketing is a the School of Marketing's main research degree program. After completing qualifying courses and/or concurrent prescriptions, research students undertake original research and prepare a research thesis. This must meet the highest of academic standards and be of a quality that would be publishable in leading international refereed journals.

For further information, please see the School of Marketing's website.